The Natu Difference
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Experts in Bespoke Travel
Our travel designers are passionate explorers, dedicated to crafting exceptional journeys and sharing their love for meaningful travel with you.
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Unparalleled Access
We open doors to remote destinations and exclusive experiences, ensuring your journeys are truly extraordinary.
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Effortless Personalization
Every detail is taken care of—from transfers, accommodation and custom itineraries—so you can relax and enjoy the journey.
Natu Founders
Michelle Ho
Co-Founder and CEO
Michelle’s journey stems from her extensive experience with the leading online travel platform in Asia. In 2016, she founded & set up the local entity of Klook in the Philippines and within three years of operations, she exponentially grew the travel business from U$ 5 million to U$ 100 million. Following her success in the Philippines, she expanded her portfolio in Southeast Asia & took on Thailand & Vietnam, where she performed a successful turnaround from a 2021 net loss to a high seven-figure USD profit by end 2023. Recognizing an unmet demand for journeys that go beyond ‘off the shelf’ travel products, Michelle was inspired to create Natu—a brand dedicated to serving the modern traveler. Natu is about curating sophisticated experiences for those who seek more than just ticking off destinations from a bucket list. By transitioning from serving a broad audience to curating exceptional experiences for a select clientele, Michelle's expertise is foundational to Natu's commitment to redefining luxury travel for those who want to explore the world on a deeper level.
Fay Chiong
Co-Founder and COO
Prior to co-founding Natu, Fay has worked in the travel industry for over 7 years. An adventurous spirit by heart, Fay enjoys being amid the great outdoors whether it’s by hiking, diving, or traversing wild terrains. Always asked by her friends for travel itinerary tips and where she is off to next, Fay is known within her circle to travel to the most exotic and unique destinations and meticulously designing and planning her own itineraries for over a decade. Some of her favorite travels in the past include diving with monk seals in Hawaii, learning about different bird species deep in the Peruvian Amazon, road-tripping across Tasmania Island and hiking the 4-day Salkantay Pass to Machu Picchu. While others enjoy the traveling bit and want to rid themselves of the planning and research, Fay happily puts in the time deep diving and researching for her next big adventure.
Sofia Coyuito
Co-Founder and CMO
After an unforgettable honeymoon in South America, Sofia realized how much more there is to explore. This turning point, combined with her family’s background in entrepreneurship, inspired her to create Natu. Drawing on her experience as a former TV producer for a travel documentary series and her innate drive to build meaningful ventures, she developed Natu, a brand dedicated to offering travelers extraordinary, immersive experiences that delve deeper into the heart of each destination. Sofia is an avid traveler with a deep love for nature, mountains, and exceptional food. She feels most alive when exploring remote destinations, from Torres del Paine in Patagonia to Mount Rainier in Washington, and Mount Cook in New Zealand. Her passion for travel is matched by her love for discovering culinary gems, from hidden eateries to top-ranked restaurants.
